Lucas Joppa Microsoft Research, Redmond, WA 98052 USA (lujoppa@microsoft.com). Dr. Joppa is a scientist at Microsoft Research, where he leads the conservation science research program. He works across the science, policy, and tools and technology space with a focus on conserving ecological systems. Dr. Joppa is an ecologist by background, with a Ph.D. degree from Duke University. He is a fellow at the University of Kent's Durrell Institute of Conservation and Ecology, an Honorary Conservation Fellow at the Zoological Society of London, and the “Advisor on Science and Innovation” to UNEP-WCMC (United Nations Environment Programme's World Conservation Monitoring Centre).